Cross-cultural differences refer to variations in values, beliefs, behaviors, and norms between different cultural groups. These differences can influence various aspects of society, including communication styles, decision-making processes, and social interactions. Researchers in this area seek to understand and analyze these differences, as well as their impact on individuals and societies. This research often involves comparing and contrasting different cultural groups to identify commonalities and differences, as well as exploring ways to bridge cultural divides and promote understanding and collaboration across diverse cultures.